Case Studies
Case Studies
Case Studies
Revamping Contenda’s video-to-blog experience
How I transformed Contenda's legacy flows to a fluid login and video submission experience to drive growth and retention.
Retention
+82%
New registrations
+500%
Revamping Contenda’s video-to-blog experience
How I transformed Contenda's legacy flows to a fluid login and video submission experience to drive growth and retention.
Retention
+82%
New registrations
+500%
Creating Contenda's inaugural design system
How I advocated for and created Contenda's first design system through consistency, accessibility, and efficiency lenses.
Accessibility
+90%
Efficiency
x5
Creating Contenda's inaugural design system
How I advocated for and created a design system prioritizing consistency, accessibility, and efficiency
Accessibility
+90%
Efficiency
x5
Designing an auditing and discussion platform for Machine Learning biases
How I designed a new information architecture, auditing flow, and forum for everyday users to learn about ML biases .
Coming soon
Task completion
+50%
User acquisition
+300%
Designing an auditing and discussion platform for Machine Learning biases
How I designed a new information architecture, auditing flow, and forum for everyday users to learn about ML biases
Coming soon
Task completion
+50%
User acquistion
+300%
Enhancing engagement in UHG's employee wellness programs
How I designed a wellness habit-building dashboard to increase Optum (part of UHG) employees' uptake of wellness initiatives
User trust
+77%
New design guidelines
+6
Enhancing engagement in UHG's employee wellness programs
descriptioHow I designed a wellness habit-building dashboard to increase Optum (part of UHG) employees' uptake of wellness initiativesn
User trust
+77%
New design guidelines
+6
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
