Case Studies

Case Studies

Case Studies

Revamping Contenda’s video-to-blog experience

How I transformed Contenda's legacy flows to a fluid login and video submission experience to drive growth and retention.

Premium UX Template for Framer

Retention

+82%

New registrations

+500%

Revamping Contenda’s video-to-blog experience

How I transformed Contenda's legacy flows to a fluid login and video submission experience to drive growth and retention.

Premium UX Template for Framer

Retention

+82%

New registrations

+500%

Creating Contenda's inaugural design system

How I advocated for and created Contenda's first design system through consistency, accessibility, and efficiency lenses.

Premium UX Template for Framer

Accessibility

+90%

Efficiency

x5


Creating Contenda's inaugural design system

How I advocated for and created a design system prioritizing consistency, accessibility, and efficiency

Premium UX Template for Framer

Accessibility

+90%

Efficiency

x5

Designing an auditing and discussion platform for Machine Learning biases

How I designed a new information architecture, auditing flow, and forum for everyday users to learn about ML biases .

Premium UX Template for Framer

Task completion

+50%

User acquisition

+300%

Designing an auditing and discussion platform for Machine Learning biases

How I designed a new information architecture, auditing flow, and forum for everyday users to learn about ML biases

Premium UX Template for Framer

Task completion

+50%

User acquistion

+300%

Enhancing engagement in UHG's employee wellness programs

How I designed a wellness habit-building dashboard to increase Optum (part of UHG) employees' uptake of wellness initiatives

Premium UX Template for Framer

User trust

+77%

New design guidelines

+6

Enhancing engagement in UHG's employee wellness programs

descriptioHow I designed a wellness habit-building dashboard to increase Optum (part of UHG) employees' uptake of wellness initiativesn

Premium UX Template for Framer

User trust

+77%

New design guidelines

+6

Process

Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.

  • 01

    Discover

    Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.

  • Define

    Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.

    02

  • Develop

    Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.

    03

  • Deliver

    Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.

    04

Process

Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.

01

Discover

Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.

Develop

Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.

03

Define

Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.

02

Deliver

Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.

04

Process

Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.

  • 01

    Discover

    Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.

  • Define

    Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.

    02

  • Develop

    Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.

    03

  • Deliver

    Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.

    04

Stack

Stack

Stack

© Sally Chen 2023

© Sally Chen 2023