Sally is an engineer-turned product designer.

Product designer at OKX for security and compliance. Previously designing AI experiences at Contenda and wellness dashboards at UnitedHealth Group.


B.S. Computer Science at Brown, M.HCI. Human-Computer Interaction at Carnegie Mellon.

Goran Babarogic Product UX Designer

Sally is an engineer-turned product designer.

Product designer at OKX for security and compliance. Previously designing AI experiences at Contenda and wellness dashboards at UnitedHealth Group.


B.S. Computer Science at Brown, M.HCI. Human-Computer Interaction at Carnegie Mellon.

Goran Babarogic Product UX Designer

Sally is an engineer-turned product designer.

Product designer at OKX for security and compliance. Previously designing AI experiences at Contenda and wellness dashboards at UnitedHealth Group.


B.S. Computer Science at Brown, M.HCI. Human-Computer Interaction at Carnegie Mellon.

Goran Babarogic Product UX Designer

Revamping Contenda’s video-to-blog experience

How I transformed Contenda's legacy flows to a fluid login and video submission experience to drive growth and retention.

Premium UX Template for Framer

Retention

+82%

New registrations

+500%

Creating Contenda's inaugural design system

How I advocated for and created Contenda's first design system through consistency, accessibility, and efficiency lenses.

Premium UX Template for Framer

Accessibility

+90%

Efficiency

x5


Enhancing engagement in UHG's employee wellness programs

How I designed a wellness habit-building dashboard to increase Optum (part of UHG) employees' uptake of wellness initiatives

Premium UX Template for Framer

User trust

+77%

New design guidelines

+6

Designing an auditing and discussion platform for Machine Learning biases

How I designed a new information architecture, auditing flow, and forum for everyday users to learn about ML biases .

Premium UX Template for Framer

Task completion

+50%

User acquisition

+300%

Revamping Contenda’s video-to-blog experience

How I transformed Contenda's legacy flows to a fluid login and video submission experience to drive growth and retention.

Retention

+82%

New registrations

+500%

Creating Contenda's inaugural design system

How I advocated for and created a design system prioritizing consistency, accessibility, and efficiency

Accessibility

+90%

Efficiency

x5

Enhancing engagement in UHG's employee wellness programs

How I designed a wellness habit-building dashboard to increase Optum (part of UHG) employees' uptake of wellness initiatives

Premium UX Template for Framer

User trust

+77%

New design guidelines

+6

Designing an auditing and discussion platform for Machine Learning biases

How I designed a new information architecture, auditing flow, and forum for everyday users to learn about ML biases

Task completion

+50%

User acquistion

+300%

Revamping Contenda’s video-to-blog experience

How I transformed Contenda's legacy flows to a fluid login and video submission experience to drive growth and retention.

Premium UX Template for Framer

Retention

+82%

New registrations

+500%

Creating Contenda's inaugural design system

How I advocated for and created Contenda's first design system through consistency, accessibility, and efficiency lenses.

Premium UX Template for Framer

Accessibility

+90%

Efficiency

x5


Enhancing engagement in UHG's employee wellness programs

How I designed a wellness habit-building dashboard to increase Optum (part of UHG) employees' uptake of wellness initiatives

Premium UX Template for Framer

User trust

+77%

New design guidelines

+6

Designing an auditing and discussion platform for Machine Learning biases

How I designed a new information architecture, auditing flow, and forum for everyday users to learn about ML biases .

Premium UX Template for Framer

Task completion

+50%

User acquisition

+300%

Experience

Experience

Product Designer

Product Designer

Product Designer

OKX

OKX

Mar 2024 - Present

Mar 2024 - Present

Product Designer

Product Designer

Product Designer

Contenda

Contenda

Contenda

Mar 2023 - Aug 2023

Mar 2023 - Aug 2023

UX Researcher & Designer

UX Researcher & Designer

NSF & UHG (via CMU)

NSF & UHG (via CMU)

NSF & UHG (via CMU)

Sep 2021 - Aug 2022

Sep 2021 - Aug 2022

UX Resesarcher (Internship)

UX Resesarcher (Internship)

UX Resesarcher (Internship)

KAIST Interaction Lab

KAIST Interaction Lab

KAIST Interaction Lab

Dec 2019 - Feb 2020

Dec 2019 - Feb 2020